Italian fashion originated in Florence during Roman times and later spread with medieval fabric merchants.

The first fashion show in Italy took place in Florence at Villa Torrigiani on February 12, 1951, while the second was in the Sala Bianca of Palazzo Pitti.

How could we miss an appointment with the most famous museum-caskets in Italian history? We will start from the Ferragamo Museum, which documents the entire range of activities of Salvatore Ferragamo since his return to Italy from the United States in 1927, until his death. We will then continue through Via Tornabuoni, the street of fashion, to reach the Gucci Museum, a completely renovated construction inside the building of the Court of Mercatanzia. After the fascinating history of the Florentine fashion house (Maison Fiorentina), which is admired all over the world, your tour guide will accompany you into a trendy café, popular with the locals of Florence, for an aperitif as glamorous as the tour you have taken!


Available days: Every day from 10:00 am to 4:00 pm

Bookable Starting Time: From 10:00 am to 4:00 pm

Duration: 3 hours

Available Languages: All, on reservation

Adult rate: The rate depends on the number of people. CALCULATE YOUR RATE!

Child rate: Children from 6 years to 17 years with ID. Please insert number of persons

Meeting Point: Piazza Santa Trinita, under the column of Giustizia